Latin Music Superstar Ozuna is a multi-platinum Puerto Rican singer/songwriter leading the wave of the new generation of Latin music artists.
From the moment I began working with Ozuna, I knew I was in for something special. One of my first commissions for the international music superstar was to create a logo that was instantly recognizable and memorable. Ozuna needed a brand identity that would resonate with fans all over the world, and that’s when he turned to me for help.
We came up with the idea of a bear logo/mascot, inspired by a teddy bear that Ozuna’s wife and daughter had given him as a gift. This personal connection gave the logo an extra layer of meaning, and it quickly became synonymous with the artist’s brand.
As the logo began to gain traction, its impact surpassed even that of the artist himself. The bear logo became a powerful symbol that fans could instantly identify, and it continues to be a beloved part of Ozuna’s image to this day. It was an honor to be a part of creating something so iconic and enduring, and I am proud to have played a role in shaping the visual identity of one of the world’s biggest music stars.