Latin Music Superstar Ozuna is a multi-platinum Puerto Rican singer/songwriter leading the wave of the new generation of Latin music artists.
Right when I started with Ozuna, this was one of the first commissions I worked with him. He needed something that people could identify as a brand and easy for people to remember. That’s when he contacts me and asks for a bear logo/mascot.
The idea came up because of a teddy bear that his wife and daughter gave to him as a gift, so he could have it always with him while touring all over the world.
This branding was so powerful that it surpassed the artist brand itself.