Ozuna Branding

Branding of the international and award-winning artist, Ozuna.

Branding of the international and award-winning artist, Ozuna.

Latin Music Superstar Ozuna is a multi-platinum Puerto Rican singer/songwriter leading the wave of the new generation of Latin music artists.

Right when I started with Ozuna, this was one of the first commissions I worked with him.  He needed something that people could identify as a brand and easy for people to remember. That’s when he contacts me and asks for a bear logo/mascot.

The idea came up because of a teddy bear that his wife and daughter gave to him as a gift, so he could have it always with him while touring all over the world.

This branding was so powerful that it surpassed the artist brand itself.

Ozuna Logo / Mascot
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Logo in use