Ozuna — Branding
Branding of the international and award-winning artist, Ozuna.
When I began working with Ozuna, I knew the goal was bigger than just a logo—it was about creating an icon that fans could connect with emotionally and instantly recognize around the world.
The concept for the bear logo came from a personal story: a teddy bear gifted to Ozuna by his wife and daughter. That heartfelt symbol became the foundation of his identity—a reflection of warmth, family, and authenticity within the energy of his global sound.
Over time, the bear evolved from a logo into a cultural emblem. It became more than a mark—it became a movement. Fans adopted it, wore it, and carried it as a symbol of the artist’s story and message.
Creating this identity was about translating emotion into design. Today, the bear stands as one of the most iconic visuals in Latin music—a timeless symbol of Ozuna’s legacy.
