Air Balvin

J BALVIN x AIR JORDAN 1 AD / Packaging Concept.

J BALVIN x AIR JORDAN 1

José Álvaro Osorio Balvín, better known as J Balvin, is a Colombian reggaeton singer. He has been referred to as the “Prince of Reggaeton”, and is one of the best-selling Latin music artists with sales of more than 35 million records worldwide. J Balvin will release his Air Jordan 1 collaboration later this holiday season. He becomes the first Latino artist to collaborate on the iconic silhouette, Balvin’s Air Jordan 1 features a vibrant tie-dye design on a layered canvas and sharp edges, being this the main thing that inspired this creation based on the concept of the unique shoe design.

Reference
Swoosh
Shoe Cords
Dinosaur Legs
Full AD Concept
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Shoes Concept Packaging
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